Top Five Tips to Kickstart Your PR Career

Recently, KLC’s Anne Lachance participated in CPRS Toronto’s PR360, where PR students were given the opportunity to network with PR industry leaders, and learn more about their various sectors. KLC’s Anne Lachance participated in the event and shared her insights with students on how to start their careers on the right foot.

Here is a summary of her top five recommendations for any new PR practitioners looking to enter the field.

  1. Embrace media monitoring.

Monitoring for press coverage is an important part of our business and is an important skill all PR practitioners should have. Companies look to PR professionals for insights on the latest trends and how to incorporate their message in the news. While it is a time-consuming process, embrace it. Media monitoring is the best way to really familiarize yourself with the news that matters to a company and its industry, and the journalists that cover it.

  1. Pick a sector you like, and volunteer.

What area are you interested in? Whether it is healthcare, beauty or not-for-profit, volunteer for an organization or association in that sector to find out if it is really for you. It is also a great networking opportunity to meet people in the field, which can potentially lead to a job down the road!

  1. If you want to work in financial services, complete the Canadian Securities Course (CSC).

The financial services sector requires specialized expertise to communicate performance of publicly traded companies or provide commentary on how economic factors influence investment performance. The course provides the foundational knowledge you need, such as financial instruments/products and the regulatory environment, that you need as a sector expert.

  1. Customize your resume.

Employers receive hundreds of resumes a year. Their first step is to reduce the pile of resumes to a select few. Spend the time to customize your resume so it stands out from the pack. Adapt your resume and cover letter so it addresses the skills and experiences identified in the job description. It will improve your chances of making it to the next step of the hiring process.

  1. Network, network, network.

Networking plays a significant role in landing a job. Various sources cite anywhere between 70 per cent to 85 per cent of people end up in their current positions because of networking. Contact the organizations you are interested in working with for an informational interview or join industry events like CPRS Toronto’s PR360! Be sure to bring lots of business cards, and if possible, add new contacts to your LinkedIn network shortly after the event.

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