Senior Vice President,General Manager, Partner
"Our clients place an immense amount trust in us to drive their business objectives forward, and we don’t take that lightly. I’m consistently inspired by the great passion our team has for getting meaningful results."
Janine is vice president and general manager for KLC, serving as a senior communications advisor across all the agency’s clients’ sectors, including technology, retail, payments, real estate, investment and professional services. As general manager, Janine also oversees and has responsibility for the day-to-day operations of the agency.
Janine specializes in developing strategic communications platforms that enhance visibility and/or transform relationships with key media, stakeholders and influencers, while respecting and aligning with corporate business goals. She has broad experience in helping clients navigate and mitigate issues, from preparedness planning to executive media training and crisis response activities. From data breaches to product recalls to financial crises, Janine has helped clients manage through challenge and change, protecting and repairing the resulting loss to brand reputation.
Before joining KLC, Janine served as senior director of marketing at Sears Canada where she managed brand marketing and communications activities for the organization. Within that role, she was responsible for strengthening media and industry relationships, brand and reputation management, new product announcements and influencer engagement.
Earlier in her career, she held the position of vice president at a global communications agency where she provided strategic counsel for clients in the payments, real estate, retail, travel and tourism, non-profit and food and beverage sectors in addition to leading the agency’s Toronto consumer practice group. Her clients benefited from her extensive experience in change and issues management, stakeholder, media, employee and investor communications, marketing communications and social media.
Janine holds a post graduate degree in public relations from Humber College and an honours bachelor of arts degree in psychology from Queen’s University.
Recently by Janine
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There are a lot of core similarities in the public relation function whether you’re talking directly to a consumer, or to the providers of goods or services to consumers.
Celebrating recent promotions at KLC!
Pop the champagne! We’re celebrating four promotions at KLC this week.