Senior Vice President,Partner
"KLC fosters an environment that builds on a solid business foundation, grounded in sophisticated communication skills combined with a creative edge. Everyone on the team feels connected to that culture."
Diana is a senior strategist and writer specializing in marketing communications and media relations. Her areas of expertise include food/nutrition, consumer packaged goods, travel/tourism, retail, house and home, airlines and automotive products. In addition to her work in consumer marketing, she also has experience in professional services and business-to-business (B2B) marketing.
Diana’s client experience includes Sobeys, Maple Leaf Foods, Gay Lea, Danone, Canada Bread, Canadian Egg Marketing Agency Canada, Pepsi Canada (Frito Lay and Gatorade), P&G beauty products, Unilever (Becel), Panera Bread and Ganong Chocolates. Other consumer marketing work includes: Wine Council of Ontario, Ontario Craft Brewers, Royal LePage and Sears Canada. Cathay Pacific Airlines, Etihad Airways, Marriott Hotels of Canada, City of Toronto: SARS Recovery Program; Egypt Tourism, Mexico Tourism; Travel Alberta International KawarthasNorthumberland Tourism (RTO8), Trump International Hotel Toronto and Costa Rica Tourism round out her travel and tourism experience. Diana’s business-to-business (B2B) client work has included Magna (Decoma and Magna Seating), Ontario Power Generation, McKinnon Targeted Recruiters, WEConnect Canada, Creative Matters Inc., WJ Properties and the Canadian Green Building Counsel.
With over 30 years of experience in the United States and Canada, she has held senior positions at large multinational public relations firms and a mid-sized Canadian agency and has counselled clients as the owner of her own agencies for a total of 15 years.
Diana began her career in Washington, D.C. and picked up a valuable media relations, B2B and public affairs education that has served her throughout her career. She founded her first agency, Conconi Communications in 1988, specializing in restaurants, hospitality, tourism and entertainment marketing, media relations and general corporate communications/public relations. Her clients included national and international hotel and restaurant brands as well as hospitals, government agencies and universities.
During this time, she also served as deputy director of marketing on the 52nd Presidential Inaugural Committee (for President Bill Clinton). In 1999, Diana moved to Canada and joined a Toronto ad agency where she served as vice president of public relations and director of client services. This exposure to the visual and advertising side of communications enables her to bring a full spectrum branding perspective to her client programs.
Recently by Diana
Measuring Brand Value – How Much Are Brands Worth?
Taking a step back from the implications of a valuable brand, this B2B International article takes a look at the intangible factors that can give brands their value.
KLC wins nine at 2018 CPRS ACE Awards
As an agency, we had our best year yet, bringing home nine awards for our team and our clients
Hindsight is 2020: Reflecting on the decade past with PRedictions for the one ahead: Part 1
Part 1: The PRofessional one