Cambridge Global Payments completes sale to FLEETCOR
Intro: Cambridge Global Payments is a leader in cross-border payments services and hedging solutions with offices in North America, Europe, and Australia.
The brief: Cambridge, a privately-held company, began a strategic review with the intention of selling itself. The client engaged KLC to assist with internal communications, to ensure that employees, customers, and vendors understood the benefits of the transaction.
The Outcome: To ensure that key stakeholders understood the transaction as a well-planned exit strategy, KLC divided the project into three phases:
- Phase 1: Pre-announcement – strategic positioning
- Phase 2: Announcement Day – targeted communications to stakeholder groups
- Phase 3: Post-announcement (closing, integration process) – close the loop on communications
In the end, KLC was successful in communicating to stakeholders the value the transaction would add to the company, leading to a smooth integration and strong, consistent collaboration.