Sunshine, sushi and music: three things Aidan can’t live without!

Following the introduction to our Fall intern Fleur Horbach, this time we’re focused on Aidan Coleman, who also joined KLC in mid-September.

Aidan’s combined background as a media content coordinator, radio host and customer service professional bring a valuable skillset to KLC. Wrapping up her first month as an intern, Aidan has already secured media coverage from top-tier publications in several regions of Canada!

So we had to ask her:

What do you love the most about PR?

I love that PR is a competitive and fast-paced environment. The variety of clients I have had the opportunity to work with at KLC make everyday an exciting opportunity to learn something new.

What has been your proudest career moment?

I feel proud of an article I wrote that was published by The OnSide about the business Choir Nation that is owned by the lead singer of the Great Big Sea. It is a piece I wrote while I was still at school.

While it’s clear that Aidan seems to be on the fast-track to an exciting career in PR, she also has other passions.

What are the things you cannot live without?

Sunshine, sushi and music! My playlist is full of indie and alternative rock music. Something most people don’t know about me is that while I attended Brock University, I volunteered at Brock Radio as a radio DJ.

We’re delighted to have Aidan’s sunny personality at the top of our playlist this fall.

Welcome Aidan!

Small Word, Big Implications: What #ELXN43 Means for Tech in Canada

Maggie Hall

Small Word, Big Implications: What #ELXN43 Means for Tech in Canada

The advance polls are officially closed, and Election Day is fast approaching. After a final (often tumultuous and sometimes inaudible) week of Federal leader debates, most of Canada’s major parties have released official platforms on their vision for the country’s tech economy.

Technology is one of those nebulous words that applies to such a huge breadth of industries, it can be hard to understand a party’s full plan. Clean tech and how Canada may rethink its relationships with FAANG and other Big Tech firms have been popular topics in #elxn43 – in fact, five of the major parties have aligned in their promise to tax large, multinational tech companies. But what about data privacy and cyber security? Telecoms and the rise of AI? Home-grown tech versus international competition?

Tech can be an overwhelming topic to cover, but we’ll be making choices on October 21st that will impact Canada’s future for years to come. KLC has put together a helpful breakdown of the various party platforms to help guide your strategic communications plan – and maybe even your vote.

Liberal Party of Canada

On Big Tech firms, the Liberals – in rare policy agreement with their peers across the aisle – will levy a corporate tax on multinational tech firms based on revenue generated within Canada. In addition, businesses in key parts of the digital economy will be subject to a three per cent income tax, provided their worldwide and Canadian revenues cross the threshold of $1 billion and $40 million, respectively.

Canadians telecom rates continue to be a pain point in national dialogues (and bank accounts). Should a Liberal government be elected on October 21, Canadians are promised a 25 per cent reductions in their phone bills. As equitable digital access becomes an increasingly important part of Canadians’ everyday lives, the Liberals also commit to cross-Canada high-speed internet by 2030.

The Liberals’ plans to stimulate investments in and development of clean technology involves many cuts, including a proposal to halve corporate tax rates for businesses that develop zero-emission technologies or products.

A key area that often doesn’t receive much time on the election stage – but absolutely should – is data privacy. To this end, the Liberals would create a digital charter to dictate online rights, data collection and data privacy, overseen by the Privacy Commissioner. This platform extends to social media platforms and includes fines for not implementing safeguards or efficiently dealing with hate speech.

Conservative Party of Canada

Like their federal peers, Andrew Scheer’s Conservatives would also implement a tax on Big Tech, particularly those who host social media platforms, online marketplaces or search engines. The tax would be applied on companies with revenues over $1 billion globally and $50 million in Canada. Through this initiative, the party estimates $2.5 billion in revenue by 2025.

The Conservatives’ 2019 platform also includes a plan to expand rural communities’ access to broadband. This plan will be executed by redefining licence areas for internet providers and allowing greater flexibility for private sector companies, while “focusing government investment on areas that are less commercially attractive.”  In its current iteration, the Conservative platform has no line items for addressing high cell rates or the ongoing role of the CRTC.

With a Conservative government, Canadians can expect to see a new cabinet committee on cyber security and privacy. In addition, Scheer would implement a “Canada Cyber Safe” brand to help consumers clearly identify products that have met certain national security standards. Finally, companies would have to update their agreements to plain language to ensure citizens’ data was being collected with informed consent.

On the clean tech front, the Conservative campaign has lauded the idea of “technology, not tax.” Instead of continuing the current federal carbon tax framework, the party would launch a green tech patent tax credit for businesses and replace heavy emitters’ taxes with requirements to invest in clean tech or related research. Finally, the party has a plan plan to launch the Green Technology and Innovation Fund which would inject up to $1 billion of new venture capital for Canadian green tech companies.

New Democratic Party of Canada

The NDP platform, as defined by Jagmeet Singh, also focuses on taxing Big Tech. After taxing large internet companies’ digital services and advertising, the party expects $2.3 billion in revenue. To help foster homegrown talent and stem the “brain drain” of talented Canadians moving to the U.S. for more lucrative positions, the NDP has also introduced a policy framework for a sector-specific fund that would stimulate Canadian innovation and R&D. This fund would put a focus on low-carbon tech innovation.

The cost of cellular and internet bills has been a key component of the NDP platform in #elxn43. The NDP would enforce a price cap to ensure Canadians don’t pay more than the global average in OECD countries for both cell and internet bills. At a cost of $750 million by 2021 and $500 million in each following year, the NDP would work to provide quality cell and broadband service coast-to-coast. Under this government, telecom companies would be forced to create basic plans, abolish data caps and end surprise bills.

In the world of clean tech, the NDP has proposed creating a “climate bank” to stimulate investment in and growth of the clean tech economy. By 2025, all federal buildings and fleets would convert to renewable energy and electric vehicle tech at a cost of $15 billion.  On data privacy, the NDP’s platform includes provisions to work with international allies and enhance the real-time oversight of security services. 

Green Party of Canada

Elizabeth May’s Green Party platform would regulate social media platforms to “ensure that only actual people, with verifiable identities, are able to publish.” This platform also includes a corporate tax on Big Tech but doesn’t offer specific thresholds.

A new tech-related tax that the policy does outline is unique to the Greens. Under their current platform, the party would implement a “robot tax” that firms would have to pay each time a worker was replaced with a machine. Resulting revenue would be redirected into educational and retraining programs, with small business exemptions.

Regarding more affordable cell and internet expenses, May’s Green Party would mandate more affordable plans across the board. In order to drive down prices – and in doing so, address the “telecom monopoly” – the party plans to open the Canadian market for home grown telecom companies and amend CRTC regulations.

The Green Party also outlines its policies for data privacy and breach protection. Upon being elected, it would work to strengthen digital privacy laws and mandate that data breach reporting be required for political parties, financial institutions, companies and federal government departments. In addition, warrantless access to citizens’ personal communications would be prohibited, mass data collection to support cyber surveillance programs would be banned outright and companies would be mandated to adopt the General Data Privacy Protection Regulation (GDPR) of a citizen’s “right to be forgotten” online.

Being the Green Party, the clean tech policy and provisions to move toward a green economy are robust. To stimulate clean tech manufacturing, emerging tech economies, digital upgrades and other areas, the party announced plans for a Canadian Sustainable Generations Fund, which will make “critical investments” in trades, apprenticeships, education and skills training.

Bloc Quebecois

Under Yves-François Blanchet, the Bloc Quebecois would levy a three per cent tax on Big Tech based on Canadian revenue in following with the French model. Recognizing that Quebec has recently developed a strong high-tech economy, particularly related to gaming, green tech, aerospace and pharma, the party would launch an investment fund to stimulate and promote these key areas.

The party would also seek to establish a tax credit for young graduates moving to the province in addition to existing incentives. Contrary to the Green Party, the Bloc would introduce loan programs for organizations looking to automate their workforce if faced with labour shortages.

Rural Quebec’s federal ridings have had widespread issues in accessing high speed internet and consistent cell service. Blanchet’s government would push for equitable access to broadcast and more affordable cell phone rates across the country.

People’s Party of Canada

The platform of Maxime Bernier’s party involves a great deal of cuts and phase-outs. Contrary to its peers, the PPC would lower the corporate income tax rate from 15 to 10 per cent and has no stated policies for Big Tech tax. In addition, the party would entirely abolish subsidies for green tech and begin to phase out the CRTC to allow for more foreign competition in telecoms.

 

It’s the Economy, Stupid: Federal Campaigns Target the Middle Class

Nick de Pass

Amid the chaos and attack lines during the Federal leaders’ debate on Monday night, the goal was clear for each of the six main parties: woo middle class voters. Liberal Leader Justin Trudeau promised to give Canadians “the tools to succeed”. Andrew Scheer’s Conservatives have made it the centerpiece of the campaign, insisting that “It’s time for you to get ahead”.

With less than two weeks before Election Day on October 21st, there’s an opportunity for those in the financial services industry to enhance their visibility by analyzing the party platforms and explaining what they mean for Canadians’ pocketbooks.

If you haven’t turned your attention to politics yet, KLC has put together a handy cheat sheet of the various party platforms to help guide your strategic communications plan.

Liberal Party of Canada 

Justin Trudeau’s Liberals rode into power in 2015 with a promise to balance the budget by 2019. They did not. This time around, they’re pledging an additional $9.3 billion in spending in 2020-21 and won’t return to balanced budgets until 2040 at the earliest. However, the party says that increased economic growth means their plan will shrink deficits relative to GDP, a key indicator of financial health. A recession would likely torpedo that pledge.

The Liberals are also promising to lower income taxes by raising the basic personal income tax deduction to $15,000 for those earning under $147,000. That loss in revenue will be partially offset by new taxes on luxury vehicle sales and on tech giants like Netflix, Google and Amazon generating sales in Canada. They have also promised to cut corporate taxes in half for companies manufacturing zero-emission technologies.

Conservative Party of Canada

Andrew Scheer has attempted to position himself as more fiscally responsible than his Liberal counterpart. The Conservatives have pledged to eliminate the deficit in five years, after initially promising to do it in two, while implementing a “universal tax cut”. If the Conservatives come to power, they plan to lower the tax rate on income under $47,630 to 13.75 per cent from 15 per cent over three years. The tax cut will cost an estimated $6 billion dollars, which the Conservatives plan to offset by reducing spending on foreign aid by $1.5 billion and eliminating $1.5 billion in corporate subsidies. Where will the other $3 billion in cost savings come from? It’s unclear.

Mr. Scheer has also promised to repeal the Liberal tax changes that eliminated income sprinkling, while scrapping GST on home heating costs and the carbon tax. He would bring back tax credits for public transit and children’s fitness and arts programs, while cutting taxes to 5 per cent from 15 per cent for companies manufacturing green technologies.

The Conservatives would also look to speed up the process for building pipelines, promising to use the Constitution to declare pipelines “in the national interest” if necessary.

New Democratic Party of Canada

Jagmeet Singh and the NDP have proposed a New Deal for Workers that would create 300,000 jobs through investments in clean energy and sustainable infrastructure, while increasing the minimum wage to $15 per hour and introducing universal pharmacare. The NDP have promised to balance the budget “when prudent,” but have not provided a timeline for doing so.

Mr. Singh has proposed rolling back corporate tax cuts, closing tax loopholes, raising the capital gains tax rate to 75 per cent from 50 per cent, and increasing the top federal personal income tax rate to 35 per cent from 33 per cent. The NDP would also create a one per cent “wealth tax” on those worth more than $20 million.

The party has been criticized for its muddled pipeline policies but have pledged to increase carbon taxes on the heaviest industrial emitters.

Green Party of Canada

Elizabeth May’s Green Party has pledged to balance the budget in five years through aggressive revenue generation. The party plans to raise the corporate tax rate to 21 per cent from 15 per cent and implement new tariffs that include a “wealth tax” that would generate $2 billion and taxes on financial transactions and sugary drinks. They would also close tax loopholes, increase taxes on tech giants like Netflix and Google, and explore ways to tax cryptocurrency. The Green’s would also create a new Federal Tax Commission to ensure the tax system is fair and accessible.

In terms of new spending, Ms. May has pledged a Guaranteed Livable Income, free post-secondary education, and will study the impact of adopting a shorter work week.

The Green’s would also support the carbon tax among a broader environmental strategy that includes no new pipelines and eliminating subsidies to the fossil fuel industry.

Bloc Québécois

Support for Quebec sovereignty is near historic lows, but the Bloc is still hoping to increase its sway in the province. The party wants to bring control of Federal income taxes to the province and away from the Canada Revenue Agency, claiming it would make things simpler for Quebeckers. The Bloc also wants to tax tech giants and crack down on corporations utilizing offshore tax havens.

The party is also trying to position itself as a green alternative by pledging to increase the carbon tax in provinces where emissions per capita are higher than average (so, not in Quebec) and killing new pipelines – especially Energy East, which would run through Quebec.

People’s Party of Canada

Maxime Bernier created the People’s Party after his failed bid to lead the Conservatives. The party has mainly received headlines by courting controversy, including anti-immigration billboards and Mr. Bernier’s inflammatory comments about 16-year-old climate activist Greta Thunberg on Twitter.

When it comes to the public purse, Mr. Bernier has pledged to eliminate the deficit in two years by cutting spending on corporate subsidies, foreign aid, and Canada’s public broadcaster, the CBC. Once it has erased the deficit, the People’s Party has promised to cut income taxes.

Mr. Bernier has also put a focus on increasing the productivity of Canadian businesses. In addition to ending subsidies, the People’s Party has promised to cut corporate income taxes to 10 per cent from 15 per cent, scrap the carbon tax, and abolish the personal capital gains tax to encourage investment. The party is also pro-pipeline, with Mr. Bernier pledging to use the Constitution, if necessary, to get infrastructure built.

 

 

Federal Election provides thought leadership opportunities for the real estate industry

Gwen McGuire

As election day approaches, housing continues to be a prominent and contentious election issue

At KLC, our team of real estate industry experts is closely monitoring the election and the various party platforms to provide updates and insights on how our real estate clients can navigate communications opportunities in the days and weeks ahead.

From a strategic communications standpoint, elections are not only a time to watch for potential changes and policy implications for the industry, but also an opportunity to demonstrate thought leadership and enhance the visibility of your company’s leaders and experts. The result will be greater profile and credibility among your target audiences and stakeholders.

When it comes to issues facing the industry, each of the parties has announced how they plan to tackle major areas like housing affordability, mortgage lending rules and foreign ownership in real estate in order to win over voters.  These platforms provide several jumping off points to lean in with your expertise through your communications channels.

Our recommendation: With just two weeks left until election day, consider seizing the PR moment and showcasing your company’s expertise.

Here’s what we know about the party platforms:

 

Liberal Party of Canada

The Liberal campaign is primarily focused on the party’s previously announced $55-billion National Housing Strategy, aimed at expanding affordable and social housing over 10 years – with an aim to build 100,000 affordable housing units. The current government is also proposing the introduction of a one per cent surtax on absentee foreign property owners to further spur speculative activity in the country’s real estate market – which many believe is a key culprit in the runway home prices experienced in some of our largest cities.

Earlier this year, the party also unveiled a new $1.25-billion shared-equity program for first-time home buyers, providing qualified applicants with an interest-free loan of up to 10 per cent of the down payment on new homes and five per cent on resale homes, in exchange for a proportional share of the future gains when the house is sold. In his recent housing announcement in Victoria, B.C., Prime Minister Trudeau stated that the price limit in the shared-equity program will be increased for buyers in Toronto, Vancouver and Victoria, where the program caps essentially made it unusable.

If re-elected, the Liberals have also committed to retrofitting 1.5 million homes over five years to make them more energy efficient and protected from climate-related weather events. The government will offer free energy audits for homeowners and landlords, as well as interest-free loans of up to $40,000 should they make eco-friendly changes to their properties, as well as create a net-zero homes grant of up to $5,000 for buyers of new homes that are certified zero-emissions.

Conservative Party of Canada

The Conservatives are promising help to would-be, first-time and move-up home buyers with a commitment to extend the mortgage amortization limit from 25 to 30 years – which could mean lower monthly mortgage costs for Canadian homeowners.  Conservative leader Andrew Sheer also promised to review the mortgage stress test but did not specify how it might be modified.  He did, however, state that he would remove the stress test when mortgages are renewed with a new lender.

The party is also pledging to address housing shortages by easing regulations to get more homes built and by making surplus federal real estate available for development.  Scheer also committed to launching an inquiry into money laundering in the real estate sector.

A Conservative government would also create a 20 per cent refundable tax credit on income taxes for green improvements that cost up to $20,000 spent over two years.

New Democratic Party of Canada

The NDP platform is promising $500 million in spending to create more affordable housing, as well as a commitment to support renters and builders of rental apartments. Their platform also promises assistance for first-time home buyers, including 30-year mortgage amortizations on entry-level homes and a doubling of the current tax credit to $1,500.

In an effort to further curb speculative real estate purchases and price inflation, party leader Jagmeet Singh has pledged to implement a national 15 per cent tax on purchases by non-Canadians who are not permanent residents – a tax which would apply on top of foreign buyer taxes already put in place in B.C. and Ontario.

To further address the issues of housing affordability and supply, an NDP government would remove the federal portion of the GST/HST for those constructing affordable units.

Green Party of Canada

The Green Party’s platform is focused primarily on the supply-side of the equation and includes a commitment to building 25,000 new affordable units and renovating 15,000 every year for the next 10 years. The party has also proposed to rethink the mandate of the Canada Mortgage and Housing Corporation to support non-market and co-operative housing.

Further, Party leader Elizabeth May vowed that, if elected, the Green Party would wish to legislate housing as a “legally protected fundamental right for all Canadians” and appoint a minister of housing to oversee the national housing file.  She has also committed to providing funds for building and enhancing energy-efficient homes and to allocate one per cent of GST to housing and other municipal infrastructure.

Bloc Québécois

In its electoral platform, the Bloc Québécois is focused on the environment, the Quebec identity and the shortage of manpower. The housing issue is not addressed directly in their platform, but it is the subject of many references scattered in the Bloc proposals.

The Bloc is planning to revive the ecoENERGY program, a system of subsidies for homeowners who want to make their homes greener by including commercial buildings. A grant of up to $5,000 would be awarded to homeowners who get the green light from an accredited energy advisor.

In addition, the Bloc wants to focus on social housing. In the current situation, the bloc wants to maintain subsidies while improving the budget allocated to the construction, renovation and transformation of social and affordable housing. They are also proposing tax credits for intergenerational housing energy efficient renovations, multigenerational residences and other renovations to allow people with declining independence to stay at home.

Finally, the block wants to allow victims of natural disasters to withdraw funds from their RRSPs to renovate their homes without penalty or taxation.

People Party – Party Populaire

In keeping with its vision of a state with limited powers for more individual freedoms, the People’s Party of Canada plans to eliminate all business subsidies and heavily limit government intervention in the economy. This is Maxime Bernier’s most relevant lever to lower the cost of living and improve the quality of life in Canadian cities and tense real estate markets.

For the moment, Maxime Bernier’s comments on housing refer back to the flagship proposals of his campaign including tax cuts for individuals and businesses that would allow the release of more purchasing power, policies to ensure more competition in key sectors of the economy with high employment such as telecommunications, and lowering immigration.

For the People’s Party, housing issues can only be solved by other factors such as the restriction of immigration, the end of supply management or massive tax cuts.

****

As election day draws closer, the time for commentary and leadership from the real estate industry is now. Organizations that can determine and proactively communicate their position(s) on the key industry issues will help shape public opinion.

Our KLC team is tracking the issues and are prepared to help with strategies and programs to help communicate your company’s leadership position.

Welkom Fleur!

It’s been three weeks now since our Fall interns, Fleur and Aidan, joined our team and we couldn’t be more thrilled!

 

First, let’s get to know more about Fleur Horbach, who’s charisma, commitment, eagerness to learn more about the Canadian media landscape, and impressive background in PR in the Netherlands have fit perfectly with our internship program.

 

What do you love most about Toronto?

Originally, I am from Amsterdam in the Netherlands, so Toronto is a big change and I mean BIG in the sense of the size of the city! Amsterdam is a village compared to Toronto. I enjoy the friendly atmosphere and coming to the stadium to watch the Canadian teams playing hockey, baseball and basketball. And of course, being a real Dutchie, I am pleased to see bicycles everywhere.

 

What do you love the most about PR?

Working in PR means really understanding an organization to help tell its story. I love to ‘deep dive’ into companies and learn about their sector and then use my creativity along with my team’s initiative to help them tell their stories. It is exciting to work in a fast-paced environment where news travels so quickly! That makes working in PR very dynamic.

 

What might people be surprised to learn about you?

I am a big fan of the gossip pages of magazines, newspapers and the Daily Mail online. News about the royal family and the outfits of the British Duchesses are my favourite!

 

What are things you cannot live without?

I bought a Fitbit watch a year ago and I am really into tracking my steps. When I lost my Fitbit a few weeks ago at the Montreal airport, I felt completely lost not knowing if I did 10,000 that day. So I’m slightly obsessed, it’s a bit sad, but it’s good for my health, right?

 

We are definitely enjoying working with Fleur and don’t feel the slightest bit guilty when we make her run the occasional errand since we’re helping her get her steps in! 😉

 

Looking forward to  introducing you to Aidan in our next blog post.

Kaiser Lachance Communications Named One of Canada’s Fastest Growing Companies for the Second Year in a Row on the 2019 Growth 500

Canadian Business unveils annual list of Canada’s Fastest-Growing Companies –

 

TORONTO (September 12, 2019) Canadian Business and Maclean’s today announced the annual Growth 500, with Kaiser Lachance Communications (KLC) once again recognized on the definitive list of Canada’s Fastest-Growing Companies. Ranking Canada’s Fastest-Growing Companies by five-year revenue growth, the Growth 500—formerly known as the PROFIT 500—profiles Canada’s most successful entrepreneurial businesses. KLC secured its place on the prestigious 2019 list for the second year in a row.

“The companies on the 2019 Growth 500 are truly remarkable. Demonstrating foresight, innovation and smart management, their stories serve as a primer for how to build a successful entrepreneurial business today,” said Beth Fraser, Growth 500 program manager. “As we celebrate over 30 years of the Canada’s Fastest-Growing Companies program, it’s encouraging to see that entrepreneurship is healthier than ever in this country.”

“We are proud to be a back-to-back recipient of the Growth 500 recognition,” said Janine Allen, senior vice president, general manager and partner, Kaiser Lachance Communications. “This achievement reinforces our team’s commitment to delivering meaningful results for our current clients alongside an enthusiasm for recruiting new accounts that challenge us and help us excel in our industry. But ultimately, our continued success is driven by our growing team of talented and highly-skilled communications professionals who relentlessly pursue excellence for our clients every day.”

KLC has enjoyed another award-winning year in 2019. In addition to the Growth 500, the agency has been honoured with numerous industry accolades, outdoing its previous years’ successes with a record 13 awards from the 2019 Canadian Public Relations Society (CPRS) Toronto’s Achieving Communications Excellence (ACE) Awards. The agency also won three awards from the 2019 International Association of Business Communicators (IABC) Toronto OVATION Awards.

About Kaiser Lachance Communications

Kaiser Lachance Communications Inc. is a dynamic and rapidly growing firm with offices in Toronto and Montreal. We offer a full suite of strategic and integrated communications services with an emphasis on corporate, marketing and financial communications. We pride ourselves on having a knowledgeable, tenacious and experienced team, complemented by a carefully selected network of partners across North America to provide best-in-class counsel and support on every engagement. We are big enough to provide solutions-oriented, strategic communications programs and specialized services, but nimble enough to respond quickly and personally. Visit us at: www.kaiserlachance.com.

 About the Growth 500

For over 30 years, the Growth 500 ranking of Canada’s Fastest-Growing Companies has been Canada’s most respected and influential ranking of entrepreneurial achievement. Developed by PROFIT and now published in a special Growth 500 print issue of Canadian Business (packaged with the October issue of Maclean’s magazine) and online at Growth500.ca and  CanadianBusiness.com, the Growth 500 ranks Canadian companies on five-year revenue growth. For more information on the ranking, visit Growth500.ca.

About Canadian Business

Founded in 1928, Canadian Business is the longest-serving and most-trusted business publication in the country. It is the country’s premier media brand for executives and senior business leaders. It fuels the success of Canada’s business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. Learn more at CanadianBusiness.com.

For more information:

Ángela Pinzón

Account Manager

Kaiser Lachance Communications

T: 647.725.2520, Ext. 203

angela.pinzon@kaiserlachance.com

Are you prepared to meet the challenges that Canada’s changing media landscape is bringing to your earned media strategy?

Over the past decade, the Canadian media landscape has evolved dramatically. Traditional media outlets have given way to the rise and prevalence of social media, creating a fundamental shift in the way media is produced and consumed. In this new digital age, national and regional outlets of all sizes are experiencing newsroom consolidations, take-overs and even closures.

At KLC we continually strive to stay at the forefront of these changes, constantly adapting and creating new strategies to successfully navigate these challenges and find new ways to leverage opportunities to drive success to our clients.

 

Shrinking Newsrooms – The New Norm

 Newsrooms across the country are shrinking. Combine this with the sharp decline in local community papers, and these are two of the many major challenges today’s public relations professionals are facing.

A report from The Toronto Star noted that, over the past decade, approximately 140 local and community papers have either folded or ceased publication altogether – resulting in the creation so called “news deserts,” limiting news diversity and reducing the overall quality of news we consume.

Over the past year alone, significant changes have crated additional challenges for the PR industry, including Vice Quebec’s announcement to centralize operations in Toronto (June 2019), a voluntary severance program offered by the Globe and Mail to its employees in an effort to cut costs and staff (May 2019), and the Canadian Press’ decision to lay off six of its reporters (February 2019).

KLC is developing tailored strategies to respond to this transformation, to help our clients with strategic and comprehensive media relations programs. Some of the elements of our approach include:

Building New Relationships: As Canadian newsrooms continue to shrink, we have adapted by quickly building relationships with new editorial teams, new journalists and journalists covering new topics. We provide copy-ready content and well-prepared subject matter experts to help them quickly gain confidence in their new beats.

Rapid Timelines: Reporters are now working against tighter deadlines, sometimes covering multiple topics that may be out of their normal beat. Working closely with our clients, we provide journalists with extra time to prepare, pitch their editorial teams and do the legwork in advance (research, spokesperson training and background prep) to help familiarize them with the topic.

The Wire: If Media Ratings Points (MRP) are one of your clients’ ROI measurements, reduced staff and greater reliance on wire services has created an opportunity to concentrate our media approaches to give more relevance to networks. This gives us the ability to maintain consistent media impressions despite a reduced number of original articles.

And more… At KLC we are taking these new challenges head on. Our team is made up of a diverse team of professionals, including former journalists, with an in-depth understanding of the industry and the media landscape. Let us help you futureproof your earned media strategy.

Summer 2019 heats up with the addition of Janessa Bishop, Senior Director, to KLC #bestteam

Lazy, hazy days are not a thing at KLC. We’ve been busy helping our clients launch hot, new campaigns and projects. And we’ve also been very busy taking turns on some well-deserved summertime vacations. Amidst all the fun (and just in time for #KLCAmazingDay!), we were happy to turn up the heat even further with the addition of Janessa Bishop to the KLC team in July. While she’s already family to us, we thought you might be interested to learn a bit more about Janessa and her background.

What do you love the most about PR?

I love to tell stories, shape a narrative and create compelling content. PR lets you flex your creative muscles daily and think outside the box.  The profession is also constantly evolving, so there’s never a dull moment and you’re always learning.

What are you looking forward to in your new role at KLC?

I’m excited to work with a smart, talented team and build strategic and impactful programs for clients that help them achieve their goals.

What might people be surprised to learn about you? Do you have any secret talents?

I lived in Seoul, South Korea for two years, where I met my partner and adopted a Korean street cat named Clyde. My secret talent is that I played the tuba in high school.

What are three things you cannot live without?

My bicycle, my cat and a good bottle of wine.

What TV series are you into right now?

I binge-watched Strangers Things 3 and I think it’s their best season yet!

What do you love the most about Toronto?

I love living in a multicultural city with so many great neighbourhoods. You’ll never get bored in Toronto – there’s a new restaurant opening nearly every week, great concerts and festivals and lots of sporting events. Toronto truly has it all.

If you have any questions for Janessa – whether they be about content marketing, the best restaurants in Toronto or why none of the Stranger Kids’ parents noticed they were gone all night, reach out to her at Janessa.bishop@kaiserlachance.com.

Oh, and you can also follow Clyde the Cat on Instagram @lyffe_of_clyde

We’re Hiring! Entry-level position in Montréal!

(la version française suivante)

Position:   Entry-level

Location:  Downtown Montréal

Ambitious and thrive in a dynamic and entrepreneurial environment?

Kaiser Lachance Communications Inc. is looking to add to its growing team. This position will include providing counsel and executing communications programs for a variety of clients including smaller companies and well-known brand names in various sectors including:  real estate, professional services and technology

The right candidate will have a passion for, and experience in, writing for different audiences, media relations, social media and project management. We are looking for resourceful, creative, team-oriented individuals who are also comfortable working independently.

Responsibilities

  • Execute on communications programs that deliver measurable results
  • Establish and maintain relationships with media
  • Strong interest and understanding of economic and technology-focused topics
  • Undertake research in support of client mandates
  • Write client materials including press releases, media advisories, Q&As, fact sheets, etc.
  • Contribute to the firm’s business development initiatives
  • Deliver monitoring and measurement reports for client projects
  • Provide assistance for certain operational tasks for the Quebec office

Skills & Experience

  • Proficiency in French and English
  • Relevant degree and up to two years of experience in corporate communications, public relations, marketing communications or media relations
  • Digital/social media savvy
  • Excellent verbal communication skills
  • Strong writing skills
  • Superior organizational and multitasking skills

About Kaiser Lachance Communications

Founded in 2011, Kaiser Lachance Communications Inc. is a dynamic and rapidly growing firm with offices in Toronto and Montreal. In an ever-changing, complex and multi-channel world, we are accomplished navigators. We pride ourselves on having a knowledgeable, dedicated and experienced team, complemented by a carefully-selected network of partners across North America, to provide best-in-class counsel and support on every engagement.

Interested in joining our growing team?

We offer competitive compensation, health and other benefits, professional development and a flexible working environment.

Please submit your résumé to chloe.lebouc@kaiserlachance.com.

Visit www.kaiserlachance.com for more information.


Poste à combler:  Coordinateur en relations publiques (stage de fin d’études ou premier poste)

Emplacement:  Centre-ville de Montréal

Vous avez de l’ambition et vous appréciez un environnement dynamique et entrepreneurial?

Kaiser Lachance Communications Inc. est à la recherche d’un nouveau membre pour son équipe en pleine croissance. Ce poste consistera notamment à exécuter des programmes de communication pour divers clients, y compris des petites entreprises et des marques très connues dans divers secteurs, dont l’immobilier, les services professionnels et la technologie.

Le bon candidat aura une passion et une expérience dans l’écriture pour différents publics, les relations avec les médias, les médias sociaux et la gestion de projet, saura travailler en équipe, et aura la confiance nécessaire pour travailler en toute autonomie, le cas échéant.

Responsabilités

  • Exécuter des programmes de communication qui donnent des résultats mesurables
  • Développer et entretenir les relations avec les médias.
  • Effectuer la recherche et offrir un support au développement des mandats des clients.
  • Rédiger la documentation nécessaire pour les clients, incluant communiqués de presse, avis aux médias, foires aux questions, etc.
  • Contribuer aux initiatives de développement des affaires de la firme.
  • Fournir des rapports de suivi et de mesure pour les projets clients
  • Apporter de l’aide pour certaines tâches opérationnelles pour le bureau du Québec.

Compétences et expérience demandées

  • Maîtrise du français et de l’anglais.
  • Diplôme d’études universitaires et jusqu’à 2 ans d’expérience en communication d’entreprise, relations publiques, communication marketing, relations avec les médias.
  • Vif intérêt et bonne compréhension des sujets économiques et technologiques.
  • Familiarité avec les médias sociaux et numériques.
  • Excellentes compétences en communication orale.
  • Excellentes compétences écrites.
  • Excellentes aptitudes organisationnelles et capacité d’effectuer plusieurs tâches à la fois.

À propos de Kaiser Lachance Communications

Fondée en 2011, Kaiser Lachance Communications Inc. est une entreprise dynamique en pleine croissance avec des bureaux à Toronto et à Montréal. Dans un monde complexe, multicanal et en constante évolution, nous sommes des navigateurs accomplis. Nous sommes fiers d’avoir une équipe compétente, dévouée et expérimentée, complétée par un réseau d’associés soigneusement sélectionnés à travers l’Amérique du Nord, afin de fournir des conseils et un soutien de premier ordre à chaque mandat.

Vous souhaitez vous joindre à notre équipe en pleine croissance ? 

Nous offrons une rémunération concurrentielle, selon votre niveau, ainsi que des prestations de santé et d’autres avantages sociaux, du perfectionnement professionnel et un milieu de travail des plus flexibles.

Veuillez soumettre votre curriculum vitae à chloe.lebouc@kaiserlachance.com.

Visitez https://kaiserlachance.com/fr/ pour plus d’informations.

Summer. Summer. Summer!!!

Tatianna Burnett is the newest addition to the KLC team! We’re excited to have her join us as an intern this summer, before she  heads back to Carleton, where she will complete her final year of a Bachelor of Communication and Media Studies.

 

Though she joined just a few weeks ago, she is already supporting our team in major mandates, including writing, editing and conducting media outreach for many of our clients’ projects. Here’s a bit more about Tatianna:

 

What do you love most about PR?

The thing I love most about PR is the direct correlation that it has with my program, Communication and Media studies. Not only that, but it consists of many different areas that I am able to learn from on a daily basis, which allow me to see how PR works from a variety of angles.

 

Tell us about the moment you decided you wanted to be in PR?

When I was in high school, I realized that I had a great passion for writing and editing the work of others and seeing how I could tweak what they said in order to make it sound better. I also discovered that although math and science weren’t my favourite courses, problem-solving was indeed a strength I possessed.

 

What do you hope to learn over your internship?

The major thing that I am excited to learn is how KLC is able to manage crises so well. I have realized that it is not an easy task and that eventually, with practice, I hope to be able to develop those same skills in order to be just as successful.

 

What do you love most about Toronto?

Considering we just won the NBA Championship, being the underdogs is what I love most about the City of Toronto. More importantly, the vibrant energy throughout the community is irresistible. In a more general sense, the convenience of Toronto is something that I love as I don’t usually have to worry about how I am getting somewhere, utilizing the city’s great transportation system.

 

What does your ideal Saturday look like?

If I am not in Milton with my family and friends, then I am most likely somewhere in downtown Toronto discovering new and hidden food spots. I like to do adventurous activities, but you can also catch me at the gym in my downtime, watching a movie or spending time with friends and family.

 

We’re loving Tatianna’s eagerness to learn and the amazing energy she brings to our Toronto office every day!